Samantha Falk

Senior Director, Marketing & Communications

Samantha has spent the past 20 years in communications, first as a journalist and then in marketing and corporate communications for some of the biggest companies in technology and CPG. After graduating with a BAA in journalism from Ryerson University, Sam began her career in broadcasting and became an award winning reporter and anchor on both the local and national level. As a broadcast journalist, Sam worked for Canada’s biggest privately-owned networks, CTV and Global. She eventually made the transition to corporate communications and marketing, and since then has worked for companies including Hootsuite (the world’s leading social media management software platform) and Nature’s Path Foods (North America’s largest manufacturer of organic breakfast and snack foods). Her roles have taken her around the world, as far North as Tuktoyaktuk in Canada’s Northwest Territories, and as far south as Melbourne, Australia. Sam is thrilled to be joining Vyterra Renewables on its clean energy mission towards decarbonization.